How-To's of Marketing Strategy with USPAP Considerations

Hours: 7 CE Cost: $125.00

Most appraisers must change their way of doing business. To survive changes in the economy and the demands of our clients, the appraiser must know how to better market their services and still comply with USPAP.
   • What types of services can an appraiser offer a client and comply with USPAP?
   • Should the appraiser consider expanding their expertise into other areas: appraisal review, appraisal consulting, feasibility studies, business valuations, AVM's, cost analysis, property management/development, etc.?
   • Should I broaden my clientele base beyond lenders? If so, whom?
   • What's the most effective and efficient way to market my company?
   • Do you have a marketing plan, and if you don't, let's talk about creating one.
All these and other issues will be discussed.